Off page SEO accounts for probably 90% of all the search engine optimization you might do online. On page optimization accounts for the balance. Now, do not think that because off page accounts for maybe 90% that you can skip the on page SEO. Very much the opposite. You see, on page SEO is like the foundation of your house. It is only 10%, but you cannot have a house without it.
So how do you do off page SEO?
Well, the better question would be, what is off page SEO, right? Well, off page SEO is all the search engine optimization you do that is not on the web page itself, hence…off page.
The most important part of off page SEO is that of generating back links to your web site.
Why? Search engines generally tend to believe that the number and quantity of back links to your web site proxies for the importance of your web site. So if you have more back links (inbound links) to your web site and they are of a higher quality, then your web site should rank higher in the search engines.
So what is quality? A back link has more quality if it comes from a web page that is related to the keyword which is associated with your link and your web page. It has more quality if it comes from a web page that itself is recognized as having importance, or higher page ranking.
So the bottom line is that you need to get quality back links to your web pages.